Future Facilities, a leading software provider of the digital twin for data center design and operations, is looking to hire a Growth Marketing Specialist to drive our demand generation activities.
The Growth Marketing Specialist will develop and execute demand generation programs (including email marketing, webinars, digital ads, events, paid search/social, SEO, etc.) to create and nurture sales opportunities as well as drive penetration in target markets. This job is based in our San Jose office. Job duties include:
- Use marketing automation tools like HubSpot to track and review campaign metrics
- Manage the internal website content management system (CMS) to drive regular changes to the website, including creating landing pages, forms, uploading videos, etc.
- Optimization and management of paid search programs across Google and LinkedIn, including the structure and targeting improvements, keyword expansion, landing page testing and improvement of the bid process
- Pull and analyze reports to make recommendations based on findings
- Research and leverage SEM/SEO industry trends and competitive analysis to identify new lead generation opportunities
- Help manage creative and the creative workflow for lifecycle campaigns in partnership with content team, design and agency partners as needed
- Bachelor’s degree required. Concentration in Marketing, Communications, Advertising, Business and/or Management a plus
- At least 2 years of experience in leveraging marketing automation tools, such as HubSpot, to generate, capture, nurture, track and report on leads, conversions, and ROI
- Experience in managing lists, creating workflows, lead scoring and overseeing Salesforce and Hubspot integration
- Proven expertise in creating and running lead generation campaigns including email, social media, paid media and events
- Team player who can collaborate with others to achieve a common goal
- High attention to detail and the ability to hit aggressive deadlines
- Knowledge of CSS/HTML is a plus
If you are interested, please email your resume to firstname.lastname@example.org, with the subject line: Growth Marketing Specialist.